Movenpick boss exclusively reveals RAK plans
Talking to Hotelier Middle East at ATM last week, Movenpick Hotels and Resorts COO Andreas Mattmuller exclusively revealed the brand's plans for a new RAK property
Talking to Hotelier Middle East at ATM last week, Movenpick Hotels and Resorts COO Andreas Mattmuller exclusively revealed the brand’s plans for a new RAK property.
The group’s target for the wider Middle East, Mattmuller said, is 45 operational Movenpick hotels in the Middle East by 2020. The group currently has 30 operational hotels in the region.
A new Movenpick beach resort in Ras Al Khaimah is among the group’s plans for new projects in the UAE, Mattmuller revealed. The new RAK property will be Movenpick’s first UAE hotel outside of Dubai.
“We are going to announce a project very shortly in Ras Al Khaimah. It’s a large hotel on the beach. It is going to be signed very soon, we are in the final stages,” Mattmuller told Hotelier Middle East during ATM.
Mattmuller estimates that the new hotel would offer 550 keys, including hotel rooms, as well as serviced residences.
“Ras al Khaimah has very nice beaches and there is going to be a destination created there, with several hotels,” Mattmuller continued.
"Sometimes it is more difficult for a hotel alone on the beach, than when you have a destination with lots of attractions, restaurants and hotels. We used to say, if you want to be on the map, you need 3,500 rooms in one destination.
"That really helps you to promote the destination. And that is what is happening in Ras Al Khaimah. We like to be associated with other brands, because each brand has a different network of distribution."