F&B at Rocco Forte's Assila Hotel, Jeddah revealed

Rocco Forte Hotels bar and restaurant development manager Lydia Forte unveils what diners can expect from the new Jeddah hotel

Lydia Forte at the press conference at ATM 2016.
Lydia Forte at the press conference at ATM 2016.

At Arabian Travel Market 2016, the Rocco Forte Hotels Group revealed the F&B offerings for the Assila Hotel in Jeddah.

Speaking at a press conference, Lydia Forte, bar and restaurant development manager at Rocco Forte Hotels, said that "food is very important in this part of the world as it is for me" and unveiled the restaurants and cafes located at the soon-to-open property.

She added: ""All the outlets were designed by Martin Brudnizki, who has done all the top restaurants in London."

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The ground floor houses Italian coffee lounge, Il Café, which will be open 24 hours. It has an outdoor terrace which overlooks Tahlia Street and serves Arabic mezze and shisha.

Forte said: "It’s got very colourful interiors, lots of cushions. It's a place to relax, drink speciality coffees, play board games, which we will have in abundance."

On the first floor is the hotel's all-day dining restaurant, Twenty Four, which will have a range of cuisines on offer, along with freshly baked breads on-site. Forte said the venue will also host special themed evenings.

Continuing with the F&B, Forte said: "Pampas is the Argentinian steak restaurant. It is one of the most exciting in terms of interior design. It’s a great place for large groups of friends and family to enjoy meats and fish from an open grill.

"It will be one of the only places to serve Arabic non-alcoholic beer on draft, and a range of fresh fruit juices."

On the top floor by the pool, with a view of Jeddah, will be Aubergine, serving Arab, Mediterranean, Lebanese and Armenian dishes.

"It [has] colourful tiled tabletops, comfortable lounge sofas, white awnings... it’s a cool breezy place to enjoy food late into the night. It will be open for private events as well," said Forte.

Finally, Coco’Ba is the brand's speciality chocolatier bakery, which is located just under the apartments.

The hotel is expected to open Q3 2016.

Read the interviews with Sir Rocco Forte and his daughters, Lydia Forte and Irene Forte, on the website and magazine in a future issue.


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