Starwood targets 100 hotels by 2020

Company signs five new deals and five openings in 2016 across the UAE, Saudi Arabia and Qatar

The Luxury Collection hotel Lusail.
The Luxury Collection hotel Lusail.

Starwood has announced it will grow its portfolio in the Middle East to 100 hotels in the Middle East by 2020.

The announcement was made at the Arabian Hotel Investment Conference (AHIC) in Dubai.

This follows five new deal signings that will add more than 1,200 rooms in the UAE, Saudi Arabia and Qatar. Starwood will also open five hotels in 2016 across the three countries.

“The Middle East continues to be one of Starwood’s fastest growing markets and we are immensely committed to the trust that owners have in our world-class brands,” said Michael Wale, President of Starwood, Europe, Africa and

Middle East. “Our long-established presence in the region, and the value we deliver, has set us ahead to further expand our footprint and strengthen our guest loyalty.”

"Our flexible development approach, differentiated brands, loyal customer base and proven ability to drive asset value has made Starwood the ideal partner for developers in the region,"

Starwood’s newest hotel signings in the region will include: A Luxury Collection Hotel and Le Méridien in Lusail, Qatar – which will add 650 rooms and are set to open by the end of 2018.

Saudi Arabia will have a Four Points by Sheraton Jeddah Tahlia, featuring 180 rooms and scheduled to open in 2020. Another Four Points by Sheraton in Unaizah, will mark its entry into Unaizah region of Saudi Arabia with 130 rooms including chalets and villas, health and recreation facilities with multiple swimming pools, a spa and nearly 9,000 ft2 of meeting space.

“It is true that from our 10 brands three of our brands in the select-service (mid-market) space have received a lot of attention,” said Neil George, SVP acquisition & development, Starwood Hotels & Resorts, Africa & Middle East.

“Our mid-markets brands continue to capitalise on the strong demand for affordable hospitality in the region and we also continue to see steady growth across our luxury and upper-upscale brands, allowing us to strengthen and diversify our brand portfolio in the Middle East,” he told Hotelier at AHIC

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