IMG Worlds of Adventure reveals F&B components

The theme park will have 28 F&B outlets, all operated by IMG Worlds of Adventure, with an average spend of US $14

IMG Worlds of Adventure
IMG Worlds of Adventure

IMG Worlds of Adventure CEO Lennard Otto has revealed details about the theme park's F&B outlets that will be offered to its visitors.

The theme park will offer 28 F&B outlets, with eight located in the Marvel zone and Cartoon Network zone each, five in the Lost Valley, and seven in the IMG Boulevard.

Speaking at a press conference at Arabian Travel Market 2016, Otto said: "Good food is not normally associated with theme parks and that’s an unfortunate norm in the industry itself.

"Usually it’s overpriced, fairly low quality and often it’s fast food. Dubai is such a strong food and beverage industry, we really wanted to offer something that’s complementary to the Dubai market."

He added: "We are launching 28 different F&B outlets; 30 kinds of cuisines will be on offer, we will be able to seat 2,000 people at any given time across the 28 outlets."

There will be five different food service styles on offer: one fine dining outlet, multiple casual dining restaurants, window service, counter service, and food carts.

Otto said: "In terms of the 13 different cuisines on offer, we will have dedicated Indian restaurants, Chinese restaurants, pan-Asian, Arabic, Italian, Mexican... something for everyone’s liking."

When asked by Hotelier about the operation behind the F&B, Otto revealed: "All of the restaurants are operated by us. We have a team of over 500 F&B professionals working for us. The whole park is managed from a 25,000 square foot central kitchen."

He also told Hotelier that more than 200 chefs work for the F&B operations, some of whom have a Michelin-star background, "so we’ve really put a lot of detail and focus on delivering a world class offering".

Otto has confirmed that the average spend per person will be approximately AED 50 (US $14).

He revealed there would be a restaurant called Chang's Golden Dragon Restaurant in the Marvel zone, along with the fine dining restaurant located in the Tony Stark Tower.

There are no hotels currently on the site; however, Otto revealed this is "very much on the cards", and that "there are certain hotel components planned over the next three to five years". No other details were divulged.

IMG Worlds of Adventure is opening on August 15 2016. Ticket sales went live on April 25, with 4.5 million guests expected in the course of one year.


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