Rotana to open 19 hotels before the end of 2017
New properties throughout major markets in the Middle East, Africa and Europe will increase the number of operating properties to 75 hotels & resorts
New properties throughout major markets in the Middle East, Africa and Europe will increase the number of operating properties to 75 hotels & resorts.
Rotana is to add 4,590 keys to the company’s existing inventory by 2017, helping Rotana grow its portfolio to 75 operating hotels and 19,935 keys, according to Rotana COO Guy Hutchinson.
“By replicating our model throughout the Middle East we are setting a strong pace for new openings, so much so that we have already launched five new hotels in 2016,” said Hutchinson in an interview with Hotelier Middle East.
New Rotana properties set to open in the next two years include six hotels in the Kingdom of Saudi Arabia, four in the United Arab Emirates, and two each in Iraq and Turkey.
Rotana will also open properties in Jordan and Iran.
Speaking of market segmentation, Hutchinson said: “Mid-market growth is fantastic in this region, it represents a great opportunity for us; Doha is a perfect example, we opened our new Centro Hotel recently to fill a gap in the market, and it is currently the only mid-market branded property here.”
Rotana’s latest expansion plan for has already added a combined 1,000 keys in 2016.