Hansgrohe expands through UAE and Jordan
The latest regional openings are part of the bathroom fittings company's wider expansion of the business and increase in local demand
German luxury bathroom fittings specialist, Hansgrohe, is opening a new showroom in the UAE capital Abu Dhabi, as well as launching a space in Ammam, Jordan, in partnership with Al Nabulsi & Al Amad home décor company.
The latest regional openings are part of Hansgrohe’s wider expansion of the business, and also down to an increase in local demand for its products.
In Abu Dhabi, the showroom will serve as an orientation centre for architects and interior designers, and will feature a whole floor of vignette style settings for the company’s Axor interior design collection.
The two floor premises will include: a live area where visitors can experience Hansgrohe’s mixers and showers, an Axor Starck Organic bathroom area, the full new Select range of showerheads, and a display of Hansgrohe’s high-end PuraVida mixers, and also Axor Citterio E Ambiance, Axor Starck V and a display of all the special finishes (Axor Manufaktur) for Axor Citterio E Mixer.
The Jordan showroom is part of a recent partnership with the Al Nabulsi & Al Amad home décor company which specialises in providing ceramic and porcelain tiles, bathroom suites, whirlpools, and accessories.
The space will present the new Hansgrohe and Axor ShowTec range.
“We are very excited to be launching these new showrooms in Abu Dhabi and Jordan,” said Alexandra Wormser, marketing specialist, Hansgrohe Middle East.
“This continued regional expansion is a direct result of the great interest we have seen in our Made in Germany products, and we hope it will allow new customers to get an up-close feel for why our one-hundred-year-old brand is a world leader.”