Oman 7th in Global Muslim Travel Index 2016
A study of 130 destinations has ranked Oman the 7th most popular destination in the Muslim travel market globally in 2016
Oman has ranked the seventh most popular destination in the global Muslim travel market, according to the Global Muslim Travel Index 2016.
Oman maintains its position for the second consecutive year on the list of OIC destinations, with an index score of 70.3.
“One of the biggest trends we are seeing is non-OIC destinations making a concerted effort to attract the Muslim tourists, and they now represent over 63% of the destinations covered in the GMTI,” said Crescent Rating and Halal Trip chief executive officer Fazal Bahardeen.
“The fast growing Muslim travel segment is an opportunity in plain sight, but in order to benefit from it, it is crucial to understand the needs and preferences of Muslim travellers and how to adapt and tailor products and services for them,” said Asia Pacific MasterCard group executive global products and solutions Matthew Driver.
“We believe that the GMTI provides real value to businesses and governments looking to tap into this important market segment,” Driver added.
There were an estimated 117 million Muslim visitor arrivals globally, representing close to 10% of the entire travel market in 2015, according to the study.
This number is forecast to grow to 168 million visitors by 2020, equal to 11% of the market segment, with the market value projected to exceed US $200 billion.