TripAdvisor launches Arabic language website
World's largest travel site expands global reach
TripAdvisor has launched a new Arabic language domain website, enabling Arabic speaking travellers to access reviews and ratings on a TripAdvisor website in their local language.
The international Arabic language domain is available at ar.tripadvisor.com.
TripAdvisor currently operates in 48 countries and 28 languages, with plans to expand its footprint into new markets over the course of the next year.
“We are continually working to improve the travel planning and booking experience for travellers around the world and today’s launch is an important next step in that process.
"TripAdvisor is the most visited travel website in the Middle East and Africa, so we are pleased to offer a local language domain for all Arabic speaking travellers who can now benefit from a localised website providing more relevant content to help them find and book a great trip,” said Kevin Clapson, VP display advertising, Europe, Middle East and Africa.
TripAdvisor recently opened an office in Dubai that serves as a MENA regional hub and the company works with a number of brands in the region, including Emirates, Etihad, Jumeirah and Kerzner.
“While we have been working with many partners in the region for over five years, until recently this activity was managed out of other regional offices. However, we decided to base a team on the ground to better service the region’s needs as we realised the value we could add to travellers both residing in and coming to the region. The natural next step was to offer a localised domain for those wishing to digest our content in their native language,” continued Clapson.