Dubai aims to boost inbound Italian tourists
Dubai Tourism signs partnership with Italian-based Interface tourism to boost inbound tourist from Italy
Dubai Tourism has partnered with Italian destination marketing agency Interface Tourism. The emirate hopes to boost the number of inbound tourists to the country, having recorded 200,000 Italian visits last year.
The partnership agreement, which was announced at the Palazzo Serbelloni in Milan, reiterates Dubai’s commitment to the Italian market, a statement said.
The event was attended by the UAE consul general, Noora Juma, as well as Issam Kazim, CEO of Dubai Tourism. “The ties between Italy and the United Arab Emirates stretch far and wide, across business, trade and strategic cooperation,” Kazim said.
“Italy is an important and growing market for Dubai, featuring in our top 20 source markets for inbound tourism. We welcomed close to 200,000 Italian visitors last year, and we see great potential to increase this. With strong airlift into Dubai from Italy and with Emirates Airline already flying directly into four Italian gateways, this will continue to be of strategic purpose.”
A total of 56 direct flights per week currently operate between Dubai and Rome, Milan, Venice and Bologna.
With spring a particularly popular time for travel among Italians, Kazim stressed the numerous experiences, events and festivals taking place in Dubai during the season, while also highlighting the emirate as a value summer destination.