Lutron targets 30% hotel energy savings
Lutron eyes double sales revenues in the Middle East with MyRoom technology
Lutron is promising “energy saving without sacrifice” with its new MyRoom technology for hotels, as it targets a doubling of its sales revenues in the Middle East.
The company, which claims to have invented light dimming, offers a system that integrates lighting shading and temperature controls, linked to door locks, room sensors and hotel management systems. This allows hotels to programme more economical lighting and temperature settings for unoccupied rooms, back offices and public areas, and yet ensure rooms are ready for guests’ arrival.
Total energy consumption savings of up to 30% are possible, according to Lutron co-CEO and president Michael Pessina. “We’ve chronicled lighting energy savings of 70% in office environments,” he said.
“And since lighting can be as much as 40% of total energy costs, that’s a total potential reduction of around 30%.”
The opportunity for Lutron and its customers is mostly in new-build hotels, according to senior vice president Ramin Mehrganpour. “But I believe there is a humungous opportunity in retrofit and renovation,” he added.
“Hotels tend to refit every five to seven years. And thanks to our wireless technology we can do that in any space without chiselling for wires or moving walls. It’s a matter of hours not days, which saves on labour costs.”
Pessina said that hotels are looking for a simple user interface for guests. “MyRoom uses simple but aesthetically beautiful keypads with plastic, glass or metal buttons and faceplates, which can fit into any space,” he said.
"To make things simple is actually very hard. But coupled with Lutron’s reputation for service and reliability, hotels can enjoy energy saving without sacrifice.”
Mehrganpour added that the back-office display of the MyRoom technology provides a customisable dashboard that allows further fine-tuning of lighting and temperature settings once the system is installed, which can yield a further 5% to 10% of energy savings.
Lutron currently works with hotel brands including Four Seasons, JW Marriott Marquis, Hyatt, Fairmont and Mirage in the region, as well as local MEP contractors, architects and interior designers.