Swissotel to open hotel in Saudi Arabia

Swissotel Al Khobar to open in 2019 and will join the brand's operational property in Makkah and soon-to-open hotel in Jeddah (2017)

The Al Khobar property will join the existing property in Makkah (pictured) and another in Jeddah that is slated to open in 2017
The Al Khobar property will join the existing property in Makkah (pictured) and another in Jeddah that is slated to open in 2017

Swissôtel Hotels & Resorts will manage a new 180-room hotel in Al Khobar Saudi Arabia.

The hotel entered an agreement with Mohammed Ibrahim Al Subeaei & Sons Investment Company (MASIC) and will manage the Swissôtel Al Khobar.

The opening is planned for 2019, and the hotel will be situated within the MASIC Business Park development, in the heart of the area’s commercial and residential district, located in Eastern Province of the Kingdom.

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In addition to 180 guestrooms, Swissôtel Al Khobar will feature over 1,300 square metres of meeting and conference space and a variety of food and beverage offerings from Café Swiss and Swiss Gourmet to a pool and grill restaurant.

The hotel will also feature the Pürovel Spa & Sport along with an outdoor rooftop pool. The mixed use property will offer 20 contemporary luxury residential apartments, branded under the Swissôtel Living concept with high-end amenities and round-the-clock service to residents.

The announcement marks Swissôtel’s, and parent company FRHI Hotels & Resorts’, first venture into Saudi Arabia’s eastern part of the country.

With the city of Al Khobar as its commercial centre, the property is close to Dhahran city, home to the world’s largest energy company – Saudi Aramco, as well as the US Consulate and King Fahd University of Petroleum & Minerals.

“Continuing our pipeline growth in the Kingdom of Saudi Arabia is a key focus for our world-leading luxury hotel brands,” said Sami Nasser, senior vice president, operations, Middle East, Africa and India for FRHI.

“Since our debut in the region over five years ago with our multi-branded hotel complex in Makkah, our brands have been positioned to appeal to both business and religious tourism in this increasing sophisticated travel market.”

Ihsan Bafakih, CEO of MASIC said: “MASIC is proud to join forces with FRHI to develop the first Swissôtel in the Eastern Province. We believe that the MASIC Business Park with the addition of Swissôtel will form an impressive environment for living, working and leisure.”

The Swissôtel Al Khobar joins a list of FRHI-managed hotels currently under development in Saudi Arabia, including Swissôtel, Raffles and Fairmont hotels in Jeddah all slated to open before 2020, in addition to Fairmont Riyadh, Business Gate which will open in 2016.

Meanwhile Swissôtel will also open new properties in United Arab Emirates, Sharm El Sheikh and New Cairo.

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