Service is the key to sustainable profit for Dubai

Quality key to success for Dubai hotel sector in the run up to Expo 2020 and beyond, says university professor

Expo 2020 is an opportunity to showcase Dubai but if the event is to have a lasting legacy for the hotel sector, tourists must be impressed, warns University of Wollongong in Dubai professor.
Expo 2020 is an opportunity to showcase Dubai but if the event is to have a lasting legacy for the hotel sector, tourists must be impressed, warns University of Wollongong in Dubai professor.

If Dubai hotels' service quality falls short in the run-up to Expo 2020 they risk missing out on the long-term benefits of the event, a hospitality and marketing specialist has warned.

Professor Barry O'Mahony, Dean of the Faculty of Business at the University of Wollongong in Dubai (UOWD), said that Dubai outclasses many cities in respect of its luxurious properties but hotels risk compromising the guest experience if service delivery standards do not meet expectations. 

"Expo 2020 is an opportunity to showcase Dubai but if it is to have a lasting legacy for the hotel sector, tourists need to have a positive hotel experience leading up to and during the event.

Did you like this story?
Click here for more

"International tourists have high expectations of service and if these expectations are not met they will make their feelings known on social media, potentially influencing many others not to come to Dubai and placing further downward pressure on room rates.

"Furthermore, during busy periods hotel supplements can push hotels into a price bracket that creates higher anticipations of quality - another dangerous area if the industry is not fulfilling these expectations," he said in a statement. 

Professor O'Mahony added that he sees staff training and development as key to service improvement, and that frontline staff are integral to a hotel's success.

"Profitable customer service is about building relationships with guests and frontline staff are the custodians of these relationships. Well trained, satisfied employees will be motivated to provide superior customer service, which in turn will lead to repeat visitation and positive word of mouth communication about the hotel and about Dubai as a destination," he stated.

Dubai has witnessed a decline in hotel room rates in recent months and Professor O'Mahony noted that the hotel sector has often sought to increase sales in lean times by lowering prices. 

"Whilst Dubai is well-known globally for high levels of service, recent trends in aggressive discounting has the potential to erode profits and ultimately lead to business failure, which is why further enhancing the service experience is the key to future sustainability and growth." he said.

For all the latest hospitality news from UAE, Gulf countries and around the world, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page.

Most Popular

Newsletter

Reports

Human Capital Report 2017

Human Capital Report 2017

The second annual Hotelier Middle East Human Capital Report is designed to explore the issues, challenges and opportunities facing hospitality professionals responsible for the hotel industry’s most important asset – its people. The report combines the results of Hotelier Middle East's HR Leaders Survey with exclusive interviews with the region's senior human resources directors.

Hotelier Middle East Housekeeping Report 2016

Hotelier Middle East Housekeeping Report 2016

The Hotelier Middle East Housekeeping Report 2016 provides essential business insight into this critical hotel function, revealing a gradual move towards the use of automated management and a commitment to sustainability, concerns over recruitment, retention and staff outsourcing, and the potential to deliver much more, if only the industry's "image problem" can be reversed.

From the edition

From the magazine