15 Adagio aparthotels to be added in Saudi Arabia
AccorHotels expands partnership with Alesayi Group to add at least 15 new Adagio aparthotels in Saudi Arabia
AccorHotels expands partnership with Alesayi Group to add at least 15 new Adagio aparthotels in Saudi Arabia, with new properties catering to the extended-stay segment to be developed over the coming five years.
Five of the Adagio aparthotel projects have presently been agreed upon and will be developed in Jeddah, Riyadh, Madinah and Jizan, with construction of the first hotel expected to start by the end of 2015.
“We are delighted to be partnering once again with Alesayi Group, led by Sheikh Mohammed Omar Kassem Alesayi, who shares our vision and commitment to Saudi Arabia.
"We look forward to developing our Adagio brand with them and extending our long and fruitful relationship. Saudi Arabia is a key market for us in the Middle East, and we are extremely proud to have 50 hotels committed in the Kingdom,” said AccorHotels Mediterranean, Middle East & Africa COO Jean-Jacques Dessors, speaking at the signing ceremony in Jeddah.
The agreement follows the strategic alliance formed between the two companies for a minimum of 10 ibis hotels in Saudi Arabia, signed in October 2013. Eight ibis hotels have been already secured in cities such as Riyadh, Jeddah, Makkah, Jizan and Al Khobar totalling over 2000 rooms.
“It was a natural next step for us to extend our relationship with AccorHotels, and to emphasise our commitment to bring branded hospitality facilities, offering quality we can rely on, to the Kingdom. Accor’s Adagio is already number one in its class and well-known among Saudi travellers to Europe,” added Alesayi group CEO and president Sheikh Mohammed Omar Kassem Alesayi.
AccorHotels has an established presence in Saudi Arabia with 15 properties in operation spanning a wide range of hotel brands, from luxury Sofitel, upscale Pullman and Majlis Grand Mercure, to midscale Novotel, Mercure and the economy ibis.
“Since it launched in the region last year, our Adagio brand is proving to be highly popular, and this announcement ensures we are keeping up with demand for more properties in Saudi Arabia,” Dessors concluded.
The Adagio aparthotel brand was launched last year in the Middle East. AccorHotels has opened four Adagio aparthotels in the UAE and Qatar to date, with ten more under development in the region.