One&Only Resorts appoints marketing vice president
Mike Bonner will work on online and offline channels, customer relationship management, direct marketing, creative services and brand partnerships
One&Only Resorts have appointed Mike Bonner as vice president of marketing, responsible for global marketing of the brand, according to a recent company statement.
Bonner’s duties will include online and offline channels, customer relationship management, direct marketing, creative services and brand partnerships.
"I am thrilled to have Mike join One&Only Resorts’ team," said One&Only Resorts executive vice president, sales and marketing Helen McCabe-Young. "His career achievements in developing strategic campaigns for well-known luxury brands make him the perfect fit for this role, and I am delighted to further elevate our sales and marketing efforts with such a great addition to the team."
Bonner gained experience as a sales and marketing leader in the travel industry, working with Silversea Cruises as general manager and sales and marketing director for UK and Ireland.
As director of marketing for UK, Asia Pacific and Emerging Markets with Silversea he developed a new marketing strategy to re-position the brand, as well as looking after the sales, reservations and customer services functions for the region.
Bonner also gained experience with Maybourne Hotel Group managing global marketing activities as well as supporting sales and public relations. He ensured the growth of opportunities for new markets including Middle East and Asia - and contributed to the development of successful Marketing and Food and Beverage campaigns across the luxury properties.
Bonner will be based in Dubai and will report directly to Helen McCabe-Young, executive vice president, sales and marketing, One&Only Resorts.