Majlis Grand Mercure brand to debut in Qatar

AccorHotels and Al Jassim Group sign agreement for new upscale property, which will be Al Jassim Group's first property and Accor Group's seventh hotel in Qatar

Thierry Szewc, GM of Mercure Grand Hotel Doha City Centre; Mr Christophe Landais, COO of AccorHotels Middle East, H.E. the French Ambassador to Qatar Eric Chevallier; Olivier Granet, SVP of development at AccorHotels Middle East; Camille E. Aoun, director of business development at Al Jassim Group.
Thierry Szewc, GM of Mercure Grand Hotel Doha City Centre; Mr Christophe Landais, COO of AccorHotels Middle East, H.E. the French Ambassador to Qatar Eric Chevallier; Olivier Granet, SVP of development at AccorHotels Middle East; Camille E. Aoun, director of business development at Al Jassim Group.

AccorHotels has signed a management agreement with Qatar's Al Jassim Group to operate the first Majlis Grand Mercure hotel in Doha, Qatar.

The signature ceremony was held in Doha in the presence of His Excellency, the French Ambassador to Qatar, Eric Chevallier.

The new upscale property will be AccorHotels' seventh hotel in Qatar, and is expected to be completed by mid-2018.

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AccorHotels Middle East chief operating officer Christophe Landais said: “We are delighted to partner with Al Jassim Group, and are confident that this project will mark the beginning of a long-lasting collaboration.

"Al Jassim Group has immense regional knowledge with respects to the local culture and business environment. Their expertise in working with international brands and adapting them to the Qatari market makes them the perfect partner for the development of the Majlis Grand Mercure in Doha."

Majlis Grand Mercure Doha will have 283 keys, consisting of 223 rooms and 60 serviced apartments. The hotel features extensive business, sports and leisure facilities, is equipped with nine F&B outlets, an infinity swimming pool located on the 9th floor that overlooks the West bay and the Arabian Gulf Sea, a health club, state-of-the-art spa, conference and meeting rooms as well as a large ballroom.

Camille E. Aoun, director business development at Al Jassim Group said: "We are delighted to be partnering with Accor Hotels to work with us towards achieving our vision of building a unique upscale property in the heart of Doha, which will further enhance the tourism and hospitality landscape in the state of Qatar."

Located on the C-Ring Road, one of the capital’s main arteries, the hotel will have easy access to Doha’s business district, the Corniche, and the airport. It also offers proximity to the Musheireb project in downtown Doha, bringing guests closer to many attractions including Souq Waqif, the Museum of Islamic Art, and the upcoming Qatar National Museum. 

The Majlis Grand Mercure Doha’s design is contemporary in style whilst being inspired by traditional elements of Qatari heritage.

The new property brings the total number of Majlis Grand Mercure hotels in the Middle East to four, following two existing properties in Madinah, Saudi Arabia, and Abu Dhabi, the United Arab Emirates, and another one under development in Sharjah, the United Arab Emirates, due to be completed by 2018.

“The agreement to develop Majlis Grand Mercure in Doha comes in response to the significant growth potential that we see in Qatar’s hospitality sector. The Qatar Tourism Authority’s vision is to attract 7.4 million visitors annually by 2030, and this will require an increase in the country’s branded hotel offerings, including a greater variety in upscale properties. With over 25 luxury and upscale properties in operation and development in the Middle East, AccorHotels is well positioned to meet this demand and bring more culturally-inspired hotels to the region," added Landais.

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