Trader Vic's Souk Madinat turns 11 years old
The outlet has recently taken home the crown of Caterer Middle East Bar Team of the Year 2015
After winning the Caterer Middle East Award for Bar Team of the Year in June 2015, Trader Vic’s Madinat celebrates 11 years in Dubai.
Since its opening, Trader Vic’s Madinat has been franchised, owned and operated by Rmal Hospitality. The Souk Madinat branch has experienced year on year revenue growth since inception, and the outlet has been known to sell up to 1000 of its Tiki Puka Puka cocktail infusions in just one night.
"Consistency of cocktails and bar service has made this outlet the success it is today, 11 years on. It is very rare in Dubai to see a restaurant or bar performing consistently over a decade, and we are probably the only ones that have been able to achieve it," said Trader Vic's Souk Madinat general manager Eric Fabie.
"Our biggest achievement has been maintaining the level of daily activity, considering the amount of new venues opening up in the market. The Trader Vic’s team have managed to keep this intoxicating place popular through a delicate balance of excellent service and quality, all of which would not have been possible without them.
"We have maintained the number of guests to the venue and there has been a course of steady increase over the years ensuring that the restaurant operates at full capacity most nights of the week."
Each member of the bar team undergoes six months' training on all the 70 plus cocktails on the menu, incorporating knowledge of the ingredients and the history of both the cocktails and the Trader Vic’s brand which is over 80 years old having been started by Vic ‘The Trader’ Bergeron in 1934 with a cozy little saloon on San Pablo Avenue in Oakland, California.
Bar manager Anjula Perera, who started at the outlet over a decade ago, said teamwork is one of the strongest assets of the bar; the outlet has a staff turnover rate of less than 10%.
The outlet also recently switched to using only Trader Vic’s rums in all cocktails, which has contributed to cutting operational and beverage costs significantly.
The brand now has restaurants and bars in 12 countries worldwide, including one in Iraq.