Chinese tourists promise big spending power

More than 6000 Chinese tourists to arrive in Dubai for the 2015 International Dragon Award (IDA) to take place August 22-25, 2015

Issam Abdul Rahim Kazim, CEO, Dubai Corporation for Tourism Commerce and Marketing.
Issam Abdul Rahim Kazim, CEO, Dubai Corporation for Tourism Commerce and Marketing.

Dubai is all set to welcome 6,000 members of the worldwide Chinese insurance andfinancial industry for an awards ceremony to be held August 22-25, 2015 at the Dubai World Trade Centre.

Organisers of the IDA claim that their delegation have the reputation of spending big when on international business trips.

Dubai Tourism has reported a 25% increase in Chinese guests in H1 2015, as the emirate’s popularity with business and leisure visitors is on the rise.

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The 2015 International Dragon Award (IDA) Annual Meeting, which has been honouring the industry’s performers for over 15 years,comes at a time when the emirate’s inbound visitor numbers from China are hitting new highs.

Issam Kazim, CEO of Dubai Tourism, revealed that overnight visitor numbers from China in the first six months of 2015 had reached 241,000 guests, an impressive 25 per cent increase compared to the same period last year.

“Dubai’s hosting of this important and highly anticipated Chinese industry event is testament to the efforts being made by tourism stakeholders to position the emirate as a premier destination for business and leisure travel.

"China is a very important inbound market for Dubai, and the emirate is making big efforts to attract more Chinese visitors,” said Kazim.

Kazim said that there is no secret in Dubai Tourism’s efforts in seeking new markets to attract tourism. “It isn’t as if we are reaching out to new countries because we have dipped interest from our traditional tourist markets. For example, efforts began in 2012 on attracting the Chinese delegation to host the prestigious IDA awards.”

DTCM is making inroads in to the Far East, in addition to its strong tourist base from Europe, Africa, Asia and India.

The authority remains confident of achieving its target of hitting the 20 million tourists mark by the year 2020. IDA 2015 will have delegates from 17 countries gather for meetings, networking events, award ceremonies and sightseeing tours across Dubai, and comes as a result of concerted efforts by Dubai Tourism and Dubai Business Events.


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