Jason Atherton introduces new F&B fragrance

The Michelin-starred chef has partnered with a food magazine to develop the scent

Vetiver Imperiale by Jason Atherton.
Vetiver Imperiale by Jason Atherton.

Jason Atherton, Michelin-starred London restaurateur and Caterer Middle East's October 2014 cover star, has collaborated with Four magazine and Boadicea the Victorious to create Vetiver Imperiale, a citrus-based unisex fragrance, The Drinks Business reported.

The perfume is the first in a series of four limited edition fragrances released by the magazine, and offers a complex array of notes including vetiver, bergamot, Tunisian neroli, cedarwood, amber , Moroccan Rose, Egyptian geranium, patchouli and black, white and pink pepper.

“When Four first approached me to work on a fragrance I was surprised. My first thought was, ‘I’m a chef, what do I know about fragrances?’ But when Antioco [Piras, co-founder of FOUR magazine] explained the concept to me, I instantly knew I wanted to be involved,” Atherton said.

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He added that he brought together his childhood memories from Lincolnshire, England, his favourite ingredients and inspiration from his time spent in Dubai, where he met his wife, Irha, to select notes for Vetiver Imperiale.

“I wanted to express the very best elements of what I love in both food and my favourite places through a luxury fragrance. It is incredible how accurately these have been captured in Vetiver Imperiale,” he said.
Vetiver Imperiale is currently on sale at Harrods.


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