Hilton Worldwide unveils refreshed spa concept
Eforea Spa to offer three new treatments as part of larger brand refresh
Hilton Worldwide has overhauled its spa concept with additional treatments and a new menu.
Eforea Spa has developed three new treatment enhancements, and a refreshed menu to complement the changes to the concept’s identity across its 22 locations around the world.
The new treatments were developed by master therapist Sean Jordan in collaboration with Hilton’s wellness team, and include 25-minute mini treatments.
Hilton Worldwide senior director of global wellness Ryan Crabbe said: “Our guests seek balance more than ever before and turn to us for the latest wellness solutions and methods. With our re-inspired Eforea Spa concept, we take our team members and guests to an even deeper level of understanding of how wellness has the power to leave people feeling healthy and brighter.”
The larger spa concept refresh includes updated interior design standards and new marketing material in addition to the redesigned treatment menu.