Gaucho and Add-Mind partner to launch Indie
Originating in Beirut, Indie is set to open in Q3 2015
Gaucho and Add-Mind have partnered to launch a new lounge concept, Indie at Gaucho. A brand that originated in Beirut, Indie is located above the Argentinian restaurant and set to open its doors in the third quarter of 2015.
This strategic partnership aims to combine Gaucho’s expertise in the restaurant industry with Add-Mind’s strength of building some of the popular nightlife names in the region.
“We are truly excited for this partnership that aims to bring out the best of the two parties’ practices and put them together in a unique brand that’s never been seen or experienced before in Dubai,” said Gaucho director of international operations Ross Butler.
Indie will offer guests an eclectic selection of non-mainstream music along with monthly events to keep things fresh. It aims to bring together fashion, art, design and people.
“With our combined strengths, we are surely going to take this brand to an even more exciting level and I’m sure all our clients, old and new, will be pleased to see the outcome of this venture,” added Add-Mind CEO Tony Habre.
Gaucho currently has presence in the UK, Hong Kong, Buenos Aires and Dubai, whereas Add-Mind has brought to the country brands such as Iris Dubai and Iris Yas Island, White Dubai, and Toy Room.