Starwood to offer mobile event apps for planners

Operator partners with Cvent and PSAV to offer CrowdCompass mobile apps

Starwood's mobile app is cloud-based.
Starwood's mobile app is cloud-based.

Starwood Hotels & Resorts Worldwide has partnered with cloud-based event management platform Cvent and technology provider PSAV to offer CrowdCompass by Cvent mobile apps for planners who book meetings and events at Starwood properties worldwide.

Starwood director of sales, new business and digital programming Jonathan Kaplan said: “We are always looking for new ways to enhance the meetings and event experience at our properties. With the option of having a customisable app with CrowdCompass by Cvent, attendees can go paperless and view real-time content like event agendas, speaker bios, presentations and property information right from their mobile device.”

“Meeting attendees also may be able to use the app to create personalised schedules, share contact information with other attendees, connect with others via social media and receive push message communications instantly from onsite meeting planners,” he added.

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CrowdCompass by Cvent director of mobile strategy Matthew Donegan-Ryan said: “Providing CrowdCompass mobile apps is one more way for Starwood to transform the experience and engagement level of meeting attendees at Starwood hotels and resorts across the globe.”

PSAV Presentation Services vice president strategic accounts Stewart Young added: “Mobile apps for events have become an essential tool for bringing content and attendee engagement directly to an individual's personal device. PSAV is thrilled to be combining our strategic partnerships with both Starwood and CrowdCompass by Cvent to continue offering a best-in-class mobile app to our customers.”

The partnership follows the launch of Starwood’s ProMeetings app, which allows planners, who are also SPG members, to submit on-property requests such as coffee service, lighting changes, and more.

The app, which is currently being tested at several hotels around the world is expected to roll out in 2016.

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