Unilever involves chefs in Ramadan charity drive
Unilever Food Solutions (UFS) offers chefs a chance to donate AED 5 or earn that amount back per case
Unilever Food Solutions (UFS), the foodservice division of Unilever, is offering its customers a chance to save money as well as donate to charity.
"From hundreds of conversations with chefs, we’ve understood that chefs face even more challenges during Ramadan," said Lucas Dollfuss, head of marketing – Middle East, Pakistan & Sri Lanka.
“During Ramadan I need ingredients that I can rely on and help me control my costs, as well as deliver consistent taste in all dishes,” said its executive chef Wassef Malaeb.
Throughout the holy month, UFS will offer every customer who makes a purchase to earn AED 5 cash on each case back by returning coupons to UFS for redemption or a chance to donate AED 5 to charity.
Dollfuss added: "Chefs tell us they face quite a challenge during Ramadan because they’re open for fewer hours and depend heavily on iftar and sahoor. Chefs and their staff work long hours, they are under constant pressure and they need to manage food cost during this month. And so we found a way to support them during this time. Together with well known local chefs we created solutions that help chefs to manage their costs in their top Ramadan dishes."