Glee Hospitality opens Molten Me in Dubai
Molten cakes sold in a jar now arrive at Wasl Vita development
Dessert brand Molten Me opened its second outlet in the UAE and the first in Dubai, after it launched its concept in Abu Dhabi.
The F&B venue has opened in the Wasl Vita development in Al Wasl, Dubai.
Glee Hospitality Solutions launched Molten Me over a year ago in collboration with the concept creators, who are two young Emirati women.
Abdul Kader Saadi, managing director, Glee Hospitality solutions, said, "We worked with them to develop their concept, we helped them develop the recipes, structure their staff, interior design and services.
"The cakes are freshly made each day. In Abu Dhabi, products are sold at a small shop designed for takeaway and delivery. However in Dubai, seating area has been added. Plans are already set in motion to take Molten Me to other markets such as Kuwaiti and Bahraini markets.”
Molten Me has three ranges: white chocolate base, chocolate base and red velvet base, with individually styled flavours, with the cakes presented in a jar.
Saadi added: "The young Emirati entrepreneurs have done an amazing job with Molten Me. They took care of the social media aspect, and now, Molten Me has become a trend in the region.
"Instagram is full of pictures of people with the products. This is a very powerful reflection of women's entrepreneurship."
He concluded: "We are developing new recipes, and are also expanding the menu to potentially include ice cream, milkshakes etc."