Southern Sun Abu Dhabi to add to F&B portfolio
Property to add sixth outlet to its five existing venues, which will be a sports bar
Southern Sun Abu Dhabi general manager Pierre Delfau revealed to Caterer Middle East that the hotel will be adding the sixth venue to the property’s food and beverage portfolio: a sports bar.
Declining to confirm the name of the bar at the time of the interview, he said the venue will open towards the end of the year.
Delfau said: “We believe this will be a leader in the city versus the traditional style that is already offered. And that has been the aim of this property – to bring something that nobody else has.
“It will have a very different style – décor will be very different from what you can currently experience.
“We’re trying to bring a sports environment in which a gentleman as well as a lady can feel comfortable in that environment.”
Delfau also added that the sports bar will also include a lounge element, marking it apart from what the emirate currently offers.
He hinted: “The audio-visual we’re bringing in is very different from what you have in a sports bar, in terms of the content you’re going to have in that environment.”
Southern Sun Abu Dhabi has a good mix of the leisure and corporate market, though Delfau added that the hotel has exceeded its leisure market budget by around 29-30% from expectations.
The hotel also recently launched its loyalty programme, which will reward diners across its outlets.