TIME Hotel launches first non-hotel F&B outlet

O’Learys, Bostonian sports-themed restaurant, will debut in Fujairah Mall by Q4 2015


TIME Hotels will launch its first non-hotel product, a Bostonian sports-themed restaurant called O’Learys, to be located in Fujairah Mall. It is slated to open in the fourth quarter of 2015.

O’Learys was founded by Jonas Reinholdsson, a Swedish restaurateur, inspired by the Bostonian restaurants where people came to watch games and to share the passion of sports. 

TIME Hotels Management CEO Mohammad Awadalla said: “The Middle East is a prime target market for O’Learys, and with a proven concept and multi-segment consumer appeal we have selected Fujairah Mall for our first outlet.

“We see further opportunities to place O’Learys in key high traffic, high value locations across the UAE.”

Scheduled to open in Q4 2015, the 275m2, 163-cover restaurant will also be linked to an indoor karting area and laser shooting gallery.

The menu will include classic burgers, signature buffalo wings, cheesy quesadillas, ribs, nachos and desserts along with a collection of non-alcoholic cocktails and soft beverages.

The interior design is based on a combination of deep green, burgundy red and dark brown colours used across the floor coverings, wall finishes and plush furnishings, which include custom-made seating.

Walls are covered with a wide selection of sporting and Boston-themed memorabilia, 47-inch television monitors line the venue with cosy lighting used to create an intimate yet inclusive ambience.

The current tally of O’Learys’ restaurants now numbers 100 outlets in ten countries spread across Asia, Europe and now the Middle East, with a 2014 global turnover of €163 ($179) million.

It will be the second O’Learys outlet in the UAE; the first outlet is situated in Abu Dhabi Airport.

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