New York Times starts hotel subscription programme
The New York Times & Financial to be available on any device connected to hotel’s network
The New York Times and Financial Times have launched a digital access programme for hotels so that guests can have unlimited access to the NYTimes.com and FT.com on any device connected to the hotel’s network.
The programme offers hotels a chance to purchase their own branded web portal that provides guests free entry into both NYTimes.com and FT.com.
“We’re excited to collaborate with The New York Times to bring our content to new readers and business travellers,” said Financial Times print circulation director Janet White.
“This platform will provide hotel guests with a seamless user experience to access two of the world’s top media organisations.”
Participating hotels will receive promotional materials in the form of instructional key cards to notify guests about the amenity.
“The New York Times has been available in select hotels for years, starting with the print newspaper and more recently with digital access,” said Hannah Yang, executive director, Education and Corporate Marketing, The New York Times.
“Teaming up with a premier brand like the FT enhances the guest experience, allowing them to explore and discover the vast amount of digital content available on FT.com and NYTimes.com, which normally require a subscription for full access.”
Guests staying at hotels with this program will receive free unlimited access to more than 25 sections on NYTimes.com including articles, video, interactives and slideshows.
Readers will also have access to the coverage of business, international news, comment, data and analysis for the global business community that the FT is known for.