NTDE launches fruit drink range, JUS

The natural fruit drink range comes in three flavours

JUS fruit bites and fruit drinks.
JUS fruit bites and fruit drinks.

National Trading and Developing Establishment (NTDE) has launched a fruit drink range, JUS, made of natural ingredients, Vitamin C, and is free of any artificial colours or flavours.

NTDE chief operating officer for manufacturing and re-exports (MEA) Hussain Al Zubaidee said: “Our production line is designed to ensure we achieve high standards of safety.

JUS bottle is produced by an in-house forming machine and is sterilized by UV rays. In order to optimise safety, there is a tunnel with hot and cold water to create a negative pressure inside the bottle and the product is filled through hot filling.”

“We produce to compete and win in all aspects. The challenge is to ensure hygienic and high quality standards at a competitive price,” he added.

JUS Fruit Bites comes in three flavours — alphonso mango, fruit cocktail drink and orange, and contains real fruit bites. Additionally, JUS Fruit Drinks is available in lemon and garden mint, pineapple and red grape & berries.

The JUS range is manufactured in the UAE and is approved by the food safety management system ISO 22000. The beverage is already on the shelves in various supermarkets, grocery stores and petrol stations across the UAE and retails at a price of AED2 (US $0.54) per 300ml PET bottle.

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