SweetBeam chosen to increase RevPAR at Cannes

The revenue boosting company works with the landmark hotel to boost in-house guest spend during the festival

Intercontinental Cannes
Intercontinental Cannes

InterContinental Carlton Cannes has partnered with SweetBeam to deliver personalised guest communications and to boost in-house guest spending, starting during Cannes Film Festival.

The high-profile festival kicks off today, with A-list stars from all over the world staying in hotels in Cannes for the 11 day festival, which is in its 68th year.

SweetBeam provides services to hotels to help them drive revenue in room, F&B, spa and even the lobby during guests’ stay (they claim +23% on average). Throughout the festival, SweetBeam will display a “live” Cannes Festival photo exhibition in every guest room so they can keep tabs on the red carpet as the glamour unfolds.

Troy Simoni, CEO of SweetBeam, said: “We are proud to partner with such an iconic and celebrated property, steeped in history and heritage” said Troy Simoni, CEO of SweetBeam. “The hotel serves a wide range of guests, from Hollywood A-listers to convention delegates to leisure tourists and families, and therefore has a significant opportunity to increase in-house guest spending and satisfaction levels through individualized guest marketing.”

SweetBeam’s clients in the region include Jumeirah, Westin, Shangri-La, Fairmont the Palm and more. IHG group is opening its Indigo brand in Dubai in 2017 and plans to open a three-property complex in Kuwait.

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