Rotana to manage Saadiyat Island development

The mixed-use development is due to open in 2017 and includes apartment hotels which Rotana will operate

Park View Saadiyat Island
Park View Saadiyat Island

Bloom Holding, an Abu Dhabi-based real estate company, has appointed Rotana to operate the hotel apartments which are part of its mixed-use development, Park View, on Saadiyat Island. The two companies signed an agreement for the management terms this week.

Due to open in 2017, and available for purchase shortly after that, the hotel apartments are located close to major road networks linking Abu Dhabi’s key tourist destinations in Saadiyat and Yas Islands, the Park View development will also comprise a residential building offering 234 studios, one, two and three bedroom units.

The design is geared toward urban upscale living and the property has retail outlets, restaurants, an infinity pool 30 meters above the ground and a gym and a fitness centre.

Omer Kaddouri, President and CEO of Rotana Hotel Management said: "We are very proud to have been selected to manage this superb property which will have great appeal, particularly among tourists and long-stay guests who are looking for the kind of destination the island represents. Abu Dhabi will remain a focus market for Rotana in the years to come as we move towards our goal of operating 100 hotels by 2020."

Sameh Muhtadi, Bloom Holding, said: "We are delighted to be partnering with Rotana Hotel Management, which has extensive experience in operating well-established hospitality brands specifically in Abu Dhabi and across the region. This agreement is part of our ongoing efforts to consolidate our hospitality portfolio and expand our footprint in Abu Dhabi’s rapidly growing hospitality sector.

In response to the growing demand from leisure and business travellers to the emirate, Bloom Holding is committed to developing a diversified array of hotel properties that cater to both upscale and mid-range segments."

Bloom Holding’s also has the under-construction Bloom Central mixed-use development that will house two properties managed and operated by Marriott International -- the five-star 315-room Abu Dhabi Marriott Hotel and the Marriott Executive Apartments.

Rotana operates 11 hotels in Abu Dhabi, including the Beach Rotana and Centro Yas Island.

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