Qatar Airways launches hotel management arm
Dhiafatina to own and operate hotels under the Oryx brand in key destinations
Qatar Airways has launched a new hotel management arm – Dhiafatina – which will focus on owning and operating hotels under the Oryx brand
The portfolio already includes the Oryx Rotana in Doha, and two more hotels – the Sheraton Skyline in London, and the Novotel Edinburgh in Scotland – were acquired this year. Both hotels will be reflagged as Oryx Sheraton Skyline and Oryx Novotel Edinburgh.
Commenting on Qatar Airways’ hospitality strategy, group chief executive Akbar Al Baker said: "We will be expanding this business aggressively. We are focusing on acquisition of more hotels in key destinations around the globe, specially destinations that are in Qatar Airways’ network and we have also established our own spa management division within this subsidiary of Qatar Airways.”
Baker also revealed the company will open another 100-key hotel at Hamad International Airport in Doha in mid-2016, while another two hotels have been signed.
Baker explained that while the existing hotels are located within or in proximity to airports, the two new hotels – details of which are yet to be revealed – are not in airport locations.
As part of the strategy, the Dhiafatina will only sign four- and five-star hotels, with Baker asserting “we won’t go lower than four-star properties”.