Pret A Manger is coming to the UAE
British food and coffee brand to open its first outlet at Dubai International Airport
Pret A Manger, a UK based fast food chain, has signed a franchise deal with Emirates Leisure Retail (ELR), and the brand’s first outlet in the UAE will be located at Terminal 1 of Dubai International Airport.
Pret A Manger CEO Clive Schlee commented on the announcement, and said: “The UAE is a brand new territory for us, and with Dubai International now the busiest international airport in the world, we believe the new shop will present an exciting opportunity for Pret.
“Our airside shop, with its large on-site kitchen, will offer the best of Pret’s menu to passengers as they transit through the terminal, or stay and enjoy our comfortable seating area between flights.
“We’ve worked hard to source the best quality ingredients for our new menu, and look forward to hearing what customers think when we open later this year.”
Emirates Leisure Retail group CEO Andrew Day added, “We at Emirates Leisure Retail are delighted to have been chosen by Pret to be their franchise partner as they open in the UAE. We fully share the Pret values and these fit perfectly with our commitment to delivering first-class experiences through engaging concepts for global travellers.
“We are tremendously excited by the opportunities this partnership presents and are fully committed to delivering the brand promise and creating consumer experiences that will exceed our customers’ expectations.”
Opening in the new Concourse D, Terminal 1 at Dubai International, the shop will offer freshly prepared natural food and organic coffee to the concourse, which when fully opened, will be home to more than 100 airlines and bring the capacity of Dubai International to 90 million passengers a year.
Dubai Airports Commercial Group executive vice president Eugene Barry said: “This move represents a further evolution of our food and beverage strategy, and reflects higher expectations from our global customer base. We are delighted that Dubai International has been chosen for Pret A Manger’s first shop in the UAE.”
Pret A Manger currently operates 374 shops in the UK, USA, France, Hong Kong and Shanghai, and its expansion announcement comes as the company revealed 2014 group sales of £594 (US $900) million last week.