Azumi Group eyes two Dubai locations for Roka

Japanese concept outlets set to open within the next 18-24 months

Roka in London.
Roka in London.

Azumi Group CEO Sven Koch has confirmed in an exclusive interview with Caterer Middle East that the company is actively looking for two locations in Dubai for Roka.

He said: “We’re looking into Roka for Dubai, and we’re looking at two different locations right now. In the next 18-24 months, we will open two Rokas – both [will be] in Dubai.”

Koch continued: “Roka started out as a neighbourhood restaurant so we’re looking for neighbourhoods [for locations].”

The central feature of any Roka outlet is the robata grill, which differentiates itself from bigger sister Zuma. Roka also doesn't feature a sushi counter or a large bar.

Koch also confirmed the Dubai outlets would be licensed.

He estimates Roka is growing at a rate of 1-1.5 outlets a year, and said it helps to already have a base in Dubai and Abu Dhabi with Zuma.

“There’s already a certain infrastructure in Dubai and in Abu Dhabi,” he said, and added that Zuma’s brand value is definitely a plus point when it came to setting up Roka in the UAE market.

Read the full interview with Sven Koch in the May 2015 issue of Caterer Middle East.


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