FFI to pace up expansion plans in 2015

More locations for Eat Greek and Tribes in Dubai and a new concept in Bahrain

Johnny Tomazos, CEO, Food Fund International.
Johnny Tomazos, CEO, Food Fund International.

Family-owned and run business, Food Fund International (FFI), is set to expand its portfolio of home-grown concepts Eat Greek and Tribes in Dubai, as well as a new upmarket Greek concept in Bahrain and a steak house in Mykonos.

Johnny Tomazos CEO Food Fund International shared the company’s expansion plans with Caterer Middle East, and said: “The second location for Eat Greek will be The Dubai Mall, in the lower ground food court, with a view of Dubai Fountains. It will be a 180-cover venue, and we will alter the menu and design slightly from the original concept, to better suit the demands of shoppers in the mall. It is expected to open in Q3 2015. It is a very proud moment for us — we got a location when there are more than 4000 people on the waiting list.”

In addition, Food Fund will launch another outlet for Tribes in Q3, and an upmarket, liquor licenced, Greek concept in Bahrain in Q4 2015.

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FFI is also working on a project in Mykonos; explaining its relevance to Middle Eastern market, Tomazos said: “Many people go to the island for vacations, and there aren’t any steakhouses there. So we will open one, and send over the staff trained from Dubai. It will be a concept that people from the region will instantly relate to.”

Alongside the expansions, Food Fund is also refurbishing one of its concepts, Meat & Co, at Souq Al Bahar. “It has been there for 6-7 years now, and we needed to revamp the look according to modern times. It was forward-thinking when it launched, but it has been a long time since then.

“Also, the restaurant will now have a retail butchery, offering the finest quality meat for connoisseurs. We will have an expert whom people can talk to without intimidating them. He will be approachable and interactive.”

Tomazos has not put a ceiling on expansion. He said: “I want natural expansion. Many landlords come to us to offer us venues and that makes us think about locations we were not thinking about before. So as opportunities come up, we will evaluate and carefully choose the right one. There are other plans in the pipeline as well, including a high risk and very exciting one. We are working on finalising details now. ”

 

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