Second Soulfull outlet in UAE set to open in April
Thomas Klein International completes design for the second Soulfull outlet in the UAE, located in The Emirates Financial Towers, DIFC
The second Soulfull outlet in the UAE is due to open this month, with Thomas Klein International (TKI) having completed the design of the interiors and the kitchen technical specification for the restaurant located in The Emirates Financial Towers, DIFC.
HotelierMiddleEast.com reported on the restaurant last year, with the original plan being to open in the second half of 2014.
“We opened our first Soulfull restaurant in Abu Dhabi four years ago, and the opening of the DIFC branch marks the beginning of our expansion in the UAE,” said Soulfull head of operations Tamer Al Ali.
“We took our time before undertaking this important step to ensure that we can replicate the success we have enjoyed so far. DIFC is a great location to start this journey as it is the work place and home of many young, cosmopolitan and health conscious patrons - the exact crowd we love to serve,” he added.
A home-grown concept, the menu offers a variety of dishes high in essential nutrients. Items are also labelled with information as, “good for the heart, “suitable for patients with hypertension”, and “promotes immunity”, for example.
In additon to using fresh produce, any excess food not used on a daily basis is donated to charity.
Thomas Klein International project and managing director Daniel During said natural and raw materials such as wood, marble and concrete have been used throughout the design, with different shades of green used for the upholstery, wall paint and graphics.
The wall behind the counter displays the branding via wall-covering graphics, whilst the main wall, fronting the entrance, features an art installation designed by architects Paula Palombo and Eric Schall. The installation is made of several thousand wooden batons extending off the wall, meant to be a 3D visual interpretation of an artichoke.
The installation has also inspired the new logo of the brand, according to During.