US burger brand to open 50 restaurants across Gulf

Food Quest Restaurants Management will launch first Habit Burger restaurant in UAE this year

America's Habit Burger arrives in Middle East.
America's Habit Burger arrives in Middle East.

A franchise agreement has been signed to bring US restaurant brand The Habit to the Gulf region, with plans to open 50 outlets over the next 10 years.

Food Quest Restaurants Management has announced the signing of the franchise agreement with The Habit Restaurants for the brand's first international deal.

Food Quest has been given the exclusive rights to open restaurants in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman - with the first Habit Burger Grill expected to open its doors to diners in the UAE this year.

Founded in 1969 in Southern California, The Habit currently owns and operates over 100 restaurants in the United States.

Voted as America's best tasting burger in a leading consumer magazine, The Habit Burger Grill is a fast casual restaurant that specialises in fresh, made-to-order, char-grilled burgers, sandwiches, and salads.

"We are thrilled to bring The Habit Burger Grill to the United Arab Emirates and the entire GCC region" said Darryl Bearer, general manager of Food Quest.

"We have been great fans of The Habit brand and their signature made-to-order char-grilled burgers."

Russ Bendel, The Habit's CEO, added: "Food Quest is a great restaurant operator and franchise business partner and we are proud to be working together to introduce The Habit Burger Grill brand to the Middle East."

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