Tommy Hilfiger looks to go global with hotel brand
Legendary American designer purchased The Raleigh in Miami earlier this year
Legendary designer Tommy Hilfiger is reportedly looking to go global with a hotel and brand he purchased earlier this year.
The American businessman acquired The Raleigh hotel in Miami for US $56.6 million earlier this year and is currently turning it into a high-end hotel and private members club.
Speaking to the New York Post’s Page Six, Hilfiger revealed that has already trademarked The Raleigh name in ‘numerous countries’ and is looking at other locations for the brand, including Los Angeles.
He added that he is aiming to extensively renovate the hotel, which was originally designed in 1940 and still incorporates his Art Deco interiors.
“I am going to bring back the grandeur, the elegant feeling of relaxed luxury, that The Raleigh had when it first opened,” he told Page Six.
Hilfiger’s entry onto the hotel scene earlier this year came on the back of a number of high profile hospitality ventures and partnerships by his peers in the fashion industry, including Cavalli, Versace and Armani.