Shangri-La Hotels raids Starwood for new CMO
Steven Taylor to oversee Hong Kong-based operator's sales and marketing division
Steven Taylor is to make the move from Starwood Hotels & Resorts to Shangri-La Hotels and Resorts, taking up the role of chief marketing officer with the Hong Kong-based operator.
Taking up his new position on January 5, he will oversee all functions across Shangri-La’s Sales and Marketing Division, including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations and distribution and corporate communications.
He was previously vice president of marketing for Starwood Hotels & Resorts, Europe, Africa and the Middle East, where he was responsible for 260 hotels under nine brands including The Luxury Collection, St. Regis, W and Westin.
This had marked the culmination of 16 years with Starwood, working across brand management, digital marketing, partnerships and loyalty marketing, e-commerce and revenue management.
In his new role, Taylor, who holds an Executive MBA from the Swiss School of Hospitality & Tourism, will report to Shangri-La President and CEO Greg Dogan.
“There has been a fundamental shift in marketing communications in the past decade, and Steven has a keen understanding of how to communicate with and engage ‘Generation C’,” said Dogan.
“With his strategic vision and depth of experience, Steven will be an asset to Shangri-La as we extend ‘hospitality from the heart’ for which Shangri-La is renowned, and engage consumers across all digital touch-points.”