Atlantis gets most UAE hotel Facebook check-ins
Social media success for Palm Jumeirah hotel, Dubai Mall tops overall list
Facebook has revealed the list of most places in the UAE its users have checked into the most, with Atlantis The Palm, Dubai coming out as the top hotel.
Overall, The Dubai Mall emerged as the most checked-into place, followed by Miracle Garden Dubai.
Atlantis, The Palm came in third place, ahead of the world’s tallest building, the Burj Khalifa. The only other hotel to make the top 10 was Emirates Palace in Abu Dhabi, in ninth place.
The high ranking of Atlantis comes in a year when the hotel walked away with the Team of the Year award at the Hotelier Middle East Awards.
Its vice president for public relations, Andrea Krenn, was also recognised as the PR/Marketing Person of the Year at the same ceremony.
In April, the hotel launched its first ever multi-channel brand campaign, urging holidaymakers to ‘Check into Another World’ at the five-star hotel and resort.
The campaign uses CGI technology to highlight the perfect getaway and centres around an 80-second TV commercial, with music composed especially for the campaign.