SIAL event confirms $544 million worth of deals

Fifth SIAL Middle East most successful on record

SIAL Middle East 2014 makes record breaking deals.
SIAL Middle East 2014 makes record breaking deals.

Food & drink trade event, SIAL Middle East, recorded its most successful event to date, having confirmed trade deals worth in excess of $544 million during the November show.

The fifth edition of the event took place on 24-26 November at Abu Dhabi National Exhibition Centre (ADNEC), and showed growth in numbers of visitors, exhibitors and deals.

Mohammed Jalal Al Rayssi, director of communication and community service division at Abu Dhabi Food Control Authority (ADFCA) and Chairman of the SIAL Middle East organising committee commented: “We have not only reinforced but have also developed a gamut of new partnerships which will help us address a range of issues such as food security and as well as further underscoring Abu Dhabi’s position as a leading trade hub for the Middle East’s food industry.”

Commenting on SIAL’s expanding role in providing a valid platform for the region’s food import industry, Joanne Cook, SIAL Managing Director, SIAL Middle East, said: “There has been a marked increase in the number of international destinations targeting SIAL Middle East which has undoubtedly had a positive impact on the number of deals signed over the three days of the event.

“We have eclipsed last year’s exhibitor numbers, increased the number of hosted buyers and most importantly addressed a number of issues impacting the food and drink industry. We look forward to SIAL 2015 with confidence, supporting this vital industry sector.”

SIAL 2014 welcomed over 500 hosted buyers from around the world, 27 international pavilions, including first-timers Egypt, Indonesia, Georgia, Lithuania and Sri Lanka keen to develop partnerships with the GCC food sector as well as record numbers of exhibitors.

Occupying all six halls at the ADNEC venue, the exhibition included the co-located Middle East Pack exhibition, the annual La Cuisine by SIAL competition, the newly rebranded OnBoard Catering exhibition, the SIAL Innovation area and an international line-up of global food industry players from five continents.

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