Abu Dhabi on target for 3.1 million hotel guests
Uplift of 25% in guest numbers through the first 10 months of the year
Abu Dhabi’s tourism authorities are confident that the emirate will meet its target of 3.1 million hotel and hotel apartment guests in 2014, after reporting positive figures for the first 10 months of the year.
According to figures released by Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), 2,838,842 guests checked in between January and October, up 25% on the same period in 2013.
Meanwhile, guest nights were up 20% to 8.5 million, with occupancy rising 6% to 74%.
Hotel revenues increased by 14% to AED 4.9 billion (US $1.3 billion), with room revenues accounting for AED2.5 billion (US $677 million) of this, up 14%. Food and beverage revenues rose 11% to AED1.8 billion (US $502 million).
"October performance helped significantly with this growth," said TCA Abu Dhabi acting director general Jasim Al Darmaki.
"During the month, guest arrivals were up 18% year-on-year, guest nights rose 13% while revenues lifted 4% which should all be viewed against a background of 9% more room availability in the market.
"Given the packed events programme the emirate has in November and December, this upward momentum is likely to continue and this year’s guest arrivals target looks well within our means."
However, he noted that the emirate needed to reverse the trends seen with length of stays and average room rates, which have slipped by 4% and 3% respectively.
“Our focus has to be to get the message out to as wide an audience as possible that there is more to do in this emirate than ever,” he added.
Domestic tourism continued to perform well, up 22% during the period, while India remained the top overseas market, with a 33% increase in guest arrivals.
This was followed by the UK, up 22%, and Germany up 11%. Saudi Arabia emerged as Abu Dhabi’s fourth largest international market, and its best regional performer, with guest numbers up 33% to 99,330.