Delphinus Seafood Trading Company launches in GCC
Jebel Al Atlas General Trading expands with launch of subsidiary
Jebel Al Atlas General Trading LLC (JAGT) has expanded into the seafood market with the launch of its subsidiary, Delphinus Seafood Trading Company (DSTC).
According to JAGT, DSTC will offer a variety of premium quality seafood from select markets. Some of the species that will be supplied include the high-end internationally known white fish, Bluefin tuna, shellfish, locally known species, as well as processed fine gourmet seafood.
JAGT managing director Driss Dehbi said the decision to venture into the seafood market was mainly as a result of a need to bridge a growing gap in the supply of premium quality seafood products, especially in the UAE.
He explained that the market in the UAE since 2003 was a “quality market” as opposed to a price market it was prior to that.
He told Caterer Middle East: “If you go to most of the restaurants in the UAE, you will find the most common fish on the menu is hammour, salmon, shrimps and prawns. There is a lack of consistency of supply and we bring in that solution. We bring in a consistent supply of fresh seafood from the source – and by that I mean, from the fishermen to the plate.”
The firm works with the western coast of Africa – Morocco, Mauritania and Senegal. It also has a source of supply from Marseille in the south of France for shellfish. In addition, it is collaborating with Yemen for the supply of live lobster.
The next step is for DSTC to go to the Horeca sector, either directly to hotels or through existing suppliers.
DSTC managing director Imad Chentuof said one of the innovations from the firm is salmon smoked with Argan wood, which “doesn’t exist anywhere else”. He revealed that the salmon is from Norway but the smoking is carried out in Morocco.
He also said that seafood continues to be a part of the Middle East cuisine with fish consumption trends and preferences across the UAE revealing that 66% of its citizens eat fish at least once a week and prefer to eat it outside the home. In the UAE and Oman alone, the seafood consumption per capita is one of the highest worldwide, estimated at 28.6 kg per year.
He concluded: “We are now aiming to giving all our major retail and Horeca customers a wider range of quality products throughout the year.”