Dairy Queen franchise to launch soon in the UAE
First half 2015 to see two concepts under the Dairy Queen brand launch in the UAE
Dairy Queen, part of Warren Buffett's Berkshire Hathaway, and Bajco Group, a family-operated quick-service restaurant (QSR) franchise group, have signed a long term multi-unit agreement to develop DQ Grill & Chill restaurants and DQ Treat stores across the United Arab Emirates.
“We are looking forward to expanding our global reach in the Middle East region and are excited about the opportunity to re-introduce the Dairy Queen brand to the United Arab Emirates,” said Jean Champagne, COO — international groups.
“Bajco Group brings extensive QSR experience and a strong, successful background in multi-unit restaurant development. We know they are the right franchisee to help us increase our world-wide brand presence.”
The first DQ Treat store, featuring soft-serve products such as the signature Blizzard Treat, is expected to open in early 2015, making UAE the 28th country outside the US and Canada with the brand.
Dairy Queen’s flagship food and treat concept, DQ Grill & Chill, is scheduled to open in the UAE by the second quarter of 2015. This will offer an array of signature burger and chicken offerings with sandwiches, wraps, salads and more.
Bajco Group president Malik Bajwa said: “Dairy Queen is a brand that built a strong presence and preference across the US and Canada. We are thrilled to be able to bring brand, its service and offering to the United Arab Emirates. We aim to always provide the best service and quality to diners and are positive that the outlet will be well-received by the people.”
The Dairy Queen system has outlets in more than 6300 locations, 1367 of which are outside the US and Canada.