Wyndham plans major Ramada brand expansion in UK

US operator partners with Lester Hotels Group to grow UK portfolio

Ramada Resort Cwrt Bleddyn.
Ramada Resort Cwrt Bleddyn.

 Wyndham Hotel Group has signed a development agreement with Lester Hotels Group to open 20 Ramada hotels across the UK overs the next 10 years.

All properties will be managed by Lester Hotels, who become a preferred management partner for Wyndham Hotel Group in the country.

Nima Davoodzadeh, vice president of development, UK and Europe for Wyndham Hotel Group said: “We look forward to working with Lester Hotels Group Limited to aggressively accelerate the growth of the iconic Ramada brand in the UK.

“With a 60 year heritage that has seen the brand grow to over 820 locations across more than 50 countries, Ramada offers guests a welcoming environment for work or rest, as well as significant development potential for owners looking for a renowned brand, award-winning marketing and an extensive global distribution system.”

The first two hotels, Ramada Resort Cwrt Bleddyn and Ramada Leicester Stage, are expected to begin welcoming guests from next month, taking the number of Ramada properties open across the country to 40.

A third hotel, in Finchley, north London, is already planned to open next year as part of the deal, which also saw the licence agreement for the existing Ramada Hatfield hotel renewed for a further 20 years.

Simon Lester, chief executive officer and chairman, Lester Hotels Management Services Limited commented: “The diversity and appeal of the Ramada brand in the UK perfectly complements both our own portfolio and a number of current opportunities and we look forward to opening more Wyndham Hotel Group branded properties in the UK over the next few years.”

Another UK firm, Sykes Cottages, which runs more than 5,000 holiday cottages across the UK and Ireland was recently approached by Wyndham Hotel Group for a buyout, but rejected the offer.

Wyndham Hotel Group has approximately 7590 hotels across the world and is part of Wyndham Worldwide Corporation.

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