VIDEO: Burj Al Arab's 15th anniversary 'dream'

Video released by hotel vividly captures features of the Dubai landmark

Burj al arab, Jumeirah group

As it gets ready to celebrate its 15th anniversary, Burj Al Arab has released a video which vividly captures the unique features of the hotels and the experience of visiting it.

Called ‘The Dream’, the video uses a double-exposure technique mirroring the aesthetic design of the hotel, its textures, colours and a kaleidoscope of Burj Al Arab patterns.

It also showcases a number of the hotel’s most recognisable locations, including its sail, helipad and 180 metre high atrium.

“Burj Al Arab Jumeirah always strives to find new ways of expressing its uniqueness to its many admirers across the world,” said Ross McAuley, group vice president of brand, digital and loyalty at Jumeirah Group.

“The hotel has always sought to be bold and innovative. This time the innovation is more artful, using carefully devised double-exposure filming techniques to bring elements of this remarkable icon to life with a dream-like narrative and a mesmerizing sequence of images.”

The hotel will officially mark its 15th anniversary on December 1, with a fireworks and multimedia show, and will follow this up throughout the year with a number of other initiatives.

December’s issue of Hotelier Middle East will feature extensive coverage of Burj Al Arab as it celebrates this landmark anniversary, including interviews with key personnel at the hotel and Jumeirah Group.


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