EU meat producers target UAE for increased exports

Promotional campaign led by Polish Chamber of Commerce exhibits at SIAL Middle East

SIAL Middle East closes today, November 26.
SIAL Middle East closes today, November 26.

European meat - tradition, quality and taste, a promotional campaign implemented by The Polish Chamber of Commerce Promotion Centre, has been exhibiting at SIAL Middle East from November 24-26, to share information on meat products exported from the European Union.

The campaign is aimed at spreading awareness of the quality and methods of production of products manufactured in the European Union, and to encourage sales of these products and exports to the UAE.

Producers of meat and meat products from the European Union have been presenting their natural processes of cattle and poultry rearing, animal protection and the production of their meat products, with culinary films, shows, and tasting sessions.

The campaign is organised by a partnership between The Association of Butchers and Producers of Processed Meat of the Republic of Poland (SRW RP), the Agricultural Market Agency (ARR), The Polish Chamber of Commerce Promotion Centre and, from the European Union, the Committee for the Protection of the Environment, Public Health and Food Safety and the Committee for Agriculture and Rural Development.

Speaking at a press conference at The Ritz-Carlton Abu Dhabi on November 24, Minister of Agriculture and Rural Development of Poland Marek Savitsky commented: “I see this as not just a local event but a global event.

“When it comes to health I would like to stress that in Poland we are very modern but in a traditional way. Our tradition lies with very small family-owned farms. The average size is 10-25 hectares, concentrating on traditional plant-types and very low use of chemicals, only at a level of one third the average use that’s in the old member states of the EU.

“We are the fifth producer of foods in the EU and a great exporter which is why we’re present at this fair. Our production is 32 million tonnes of cereal, 10.5 tonnes of milk and 180,000 tonnes of poultry and 8000 tonnes of beef. We export 30% of our food products to over 75 countries around the world and that’s excluding the EU which is our main receiver of exported products. Over 70% of our exports are to markets in the EU.

“The three main features that characterise our products are the high quality, the diversity and I hope our competitive prices.”

Food products being promoted by the campaign are poultry, fresh, chilled and frozen beef, and processed beef meat products manufactured in accordance with HAACP quality system, the industry ISO standard, and Good Hygienic Practice (GHP) standards and Good Manufacturing Practice (GMP) standards.

The campaign is targeting three geographical regions; the Russian Federation, China, and the UAE, which each represent dynamic growth prospects for export sales from Poland.

SIAL Middle East is held in strategic partnership with Abu Dhabi Food Control Authority (ADFCA).

The event is part of SIAL Group, the world’s largest network of professional B2B food exhibitions which include SIAL Paris, SIAL China, SIAL Canada, SIAL Asean and SIAL Brazil.

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