Super 8 hits 40 with world record pillow fight

Former Nsync member Joey Fatone helps Wyndham budget hotel brand mark anniversary

Quirky, Operators, Super 8, Wyndham hotels group

Wyndham Hotel Group’s Super 8 hotel has marked its 40th birthday – with a bit of help from pop star Joey Fatone – by breaking the world record for the largest pillow fight.

The budget hotel brand, which has more than 2400 locations worldwide, held the Guinness World Reord-breaking attempt on November 22 at South Dakota State University’s Coughlin-Alumni Stadium. A total of 4201 students, alumni, parents and fans took part in the pillow fight, between the first and second quarters of a college football game

The event was led by TV host and former Nsync pop star Joey Fatone and the fight lasted 60 seconds in order to meet the record attempt requirements.

Now a subsidiary of Wyndham, the brand opened its first branch in 1974 in South Dakota. It made its Middle East debut earlier this year with the 57-room Super 8 Riyadh in Saudi Arabia.

“We’re unbelievably excited to mark this milestone in such a big and fun way, surrounded by the fans of South Dakota State University and Joey Fatone as we officially put our names in the record book,” said Super 8 brand senior vice president Mike Mueller.

“Super 8 opened its first hotel in Aberdeen, South Dakota in 1974, and today that property is joined by more than 2400 locations worldwide. What better way to celebrate just how far the brand has come than by returning to our birth place and partaking in the fun and revelry of setting a new world record.”

Following the event, participants were encouraged to donate their pillows to Feeding South Dakota, which in turn will distribute them to households in need throughout the state.

One participant also received a US $500 Wyndham Rewards Visa Gift Card and a vintage Super 8 t-shirt, while seven others each received a $100 gift card and t-shirt.

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