Abu Dhabi to host record-breaking SIAL

Regional food trade show to open tomorrow in capital

SIAL Middle East opens tomorrow.
SIAL Middle East opens tomorrow.

The fifth edition of SIAL, trade exhibition for the food, drink and hospitality industry, returns to Abu Dhabi tomorrow and is expected to welcome a record turn-out.

A 30% jump in pre-registered visitors has been reported, and this year’s show will see a 22% increase in in international pavilions, 650 chefs in the SIAL cook-off and buyers from 50 airlines.

The event, to take place at Abu Dhabi National Exhibition Centre (ADNEC) from 24-26 November 2014, will occupy six halls of the venue and will showcase an international line-up of global food industry players from four continents and a record 27 international pavilions and 1000 exhibitors.

Speaking at a press conference last week, Mohammad Jalal Al Rayssi, director of communication and community service division, ADFCA, and chairman, SIAL Middle East organising committee said: “The incredible interest shown by the international food industry in SIAL Middle East reinforces the global strategic importance of the region as a vital trading hub and major conduit that links the Gulf with the emerging markets of Africa and Asia to the rest of the world.

“With each edition, SIAL Middle East continues to offer a unique industry platform at which the full spectrum of local, regional and international retailers, operators and thought leaders can meet, outline regional initiatives, facilitate business transactions and analyse the challenges and opportunities that global trends present.

“With global food security issues very much front of mind, these collaborations have become increasingly important over the last few years and import and price concerns will undoubtedly dominate discussion on the exhibition floor,” said Al Rayssi.

According to Fadi Saad, director, SIAL Middle East, the growth of the exhibition over the past five years demonstrates a need for a dedicated industry forum in order to drive the industry forward in a sustainable manner.

“SIAL Middle East’s reputation as a globally recognised exhibition for the food, drink and hospitality industry has made it a must-attend calendar event, with the support of Abu Dhabi Food Control Authority (ADFCA) adding an official seal of approval and relevance,” he said.

The 2014 show will also include a new feature dedicated to the manufacturing process. The co-located Middle East Pack exhibition will showcase packaging, processing, ingredients, printing and handling industries companies for the food and beverage sector.

The three-day event also features the annual La Cuisine by SIAL competition. Organised by the Abu Dhabi chapter of the Emirates Culinary Guild, this pits the country’s top culinary talent against one another in a showcase of skill and creativity.

A total of 650 chefs, of all levels, will be put to the test across various categories, with performance judged by a panel of peers and industry experts approved by the World Association of Chefs Societies.

In addition, the SIAL Innovation Area will allow visitors an insight into the future of the industry with a line-up of the world’s most innovative food and beverage products.

This is supported by the SIAL Innovation Award, which is presented to the company that has developed a groundbreaking product reflecting global product trends.

Additionally, the newly-rebranded OnBoard Catering exhibition is set to attract buyers from more than 50 major regional airlines as the Middle East aviation industry predicts 400 million passengers by 2020.

SIAL Middle East is part of the SIAL Group, the world’s largest network of professional B2B food exhibitions, which include SIAL Paris, SIAL China, SIAL Canada, SIAL Brazil, SIAL ASEAN and SIAL IntrerFOOD Jakarta.

 

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