Stollen charity to return at Mall of the Emirates

Annual cake sale by Kempinski Hotel Mall of the Emirates set to raise thousands for charity this December

Proceeds from the stollen sale will go to charity.
Proceeds from the stollen sale will go to charity.

For the ninth consecutive year, Kempinski Hotel Mall of the Emirates and the Mall of the Emirates are collaborating to create the longest string of German stollen cake to-date (650 metres) on Friday December 5, 2014.

The stollen, a festive variety of the traditional German fruitcake, takes a team of 30 chefs five weeks to prepare, and with the help of over 50 volunteer team members, the slices sell for AED5 and a whole loaf for AED100. All the money raised goes to the Dubai Centre for Special Needs.

"Over the years the Stollen event has become one of the most anticipated events of the year for us at the hotel and the team always looks forward to the planning process; coming up with innovative ways to make the cake raise more and more money for charity,” said Konstantin Zeuke, general manager at Kempinski Hotel Mall of the Emirates.

“It is a great way to kick off the festive season and remind people the importance of giving back at this magical time of year, and the Dubai Centre for Special Needs is most definitely a worthy cause.”

“This coming holiday, Mall of the Emirates is encouraging the community to embrace the festive spirit by joining us on December 5th for a spirited day of family entertainment for a good cause,” said Hussain Moosa, associate director for Mall of the Emirates.

"This year’s Stollen charity event is the most ambitious we’ve hosted in partnership with the Kempinski Hotel and with 650m of delicious festive cake ready to be sold, we are optimistic that we will raise record numbers for the Dubai Centre for Special Needs.”

Dubai Centre for Special Needs director Dr Mahshid Salehi said: "The Kempinski Stollen charity cake sale is a highlight on our annual calendar. We are always so grateful to the team at the Kempinski for their hard work and determination to always make the cake bigger and better each year. The money they raise every year really does help us go further and continue to support and nurture the development of our students, therefore, lighting their path towards a brighter future."

Last year saw the cake stretch to 600 m and raise AED 87,990 (US $23,955) for charity. The sale will take place starting 10am on Friday, December 5, and will only end when every single piece is sold.


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