International chain Pie Face to launch in the UAE

Abu Dhabi will mark the first location of the Australian brand

Pie Face is in the UAE.
Pie Face is in the UAE.

Australian brand Pie Face Bakery Café is going to launch in the Middle East by opening its first outlet in Yas Mall, Abu Dhabi this month.

Specialising in handmade, gourmet savoury and sweet pies, Pie Face already has outlets in Australia, New Zealand, South East Asia and New York.

Its pies are hand crafted, freshly baked in store by craft bakers and pie dealers. Each pie is given a different ‘face’ incorporated on to the top to distinguish the filling inside.

Also available is Pie Face’s Crop to Cup certified, “Knock Me Out” coffee, which uses the brand’s very own Pie Face coffee roasts and blends, as well as iced beverages and a wide selection of freshly made sandwiches and baked goods.

Mark Buley of Pie Face said: "Pie Face embraces the best of contemporary Australian culture and the brand is fast becoming an international success. We are very excited about our first venture into the UAE and we are already planning many more outlet openings across the region.”

Pie Face is franchised in the UAE by Foodmark, the F&B division of the Landmark Group.

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