New ingredient prototypes debut at Gulfood

Cargill bridges gap between customer's demands and restaurateur's sourcing woes

Gulfood / gulfhost, Ingredients, Cargill

Cargill’s food business in the Middle East, Turkey & North Africa (METNA) unveiled 12 ingredient prototypes for a broad range of applications at the inaugural Gulfood Manufacturing Exhibition.

The new ingredient prototypes are derived from trends resulting from Cargill’s food business’ research into local tastes.

Cargill Foods Middle East commercial & market development director Nedim El Cheik said: “We help our customers stand out in the market by applying these latest trends to our ingredients which in turn are used in our clients’ products to the great satisfaction of their consumer audiences.

"We believe that the ingredient prototypes we have showcased today are of the highest quality and will be welcomed by our customers and by consumers in the region.”

Among the ingredients unveiled was Cargill’s white caramel chocolate, which combines Belgian white chocolate with the taste and colour of real dairy caramel. This prototype meets consumers’ need for indulgence and also satisfies the market’s requirement for innovation.

Another one was salad dressing with rapeseed oil that helps manufacturers achieve the balance between cost, taste and nutrition. It is a cost-effective recipe that has a longer shelf life and is also a healthy option for consumers.

Lastly, Cargill introduced a sugar-free chewing gum, which has a natural zero-calorie sweetener and a crunchy coating.

El Cheik concluded: “We want our customers to know that we have a genuine commitment to helping them sustainably grow their businesses.

"Our global expertise and international application centres, coupled with a strong understanding of the local and regional market, reinforces our pledge to provide relevant and quality products that consumers will love.”

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